201709040115Strategic Marketing for Non-Profit Organizations

Strategic Marketing for Non-Profit Organizations









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底下是 Strategic Marketing for Non-Profit Organizations 的內容簡介



What are challenges that marketers face in the world of nonprofit marketing? How crucial is it to teach your students who the target audience is when starting up a nonprofit organization versus other key concepts for managing the nonprofit sector?

The seventh edition emphasizes the challenges of nonprofit marketing and having to influence multiple audiences for long-term success. Chapter one will introduce the three key publics needed for non-profit organizations to grow and prosper:
? ?? Clients – May or may not provide sales revenues, but whose patronage is a key indicator of success;
? ?? Funding Agencies – Businesses and individuals who have to see progress and social value in order to keep providing resources;
? ?? Volunteers – Major resource outfits who find outfits like Habitat for Humanity International essential for achieving its goals;



  • 出版社:華泰文化

    新功能介紹

  • 出版日期:2007/12/10
  • 語言:英文


商品網址: Strategic Marketing for Non-Profit Organizations



歡迎入內選購

還沒離婚…王寶強讓「小范冰冰」懷孕了?

王寶強去年8月發現妻子馬蓉與自己的經紀人宋喆有婚外情,雙方各自放話對罵,鬧了好一陣子新聞。如今又傳出王寶強與號稱「小范冰冰」的女星熊乃瑾發生新戀情,更勁爆的是,近日網路上盛傳熊乃瑾已懷孕四個月。不過,王寶強與熊乃瑾雙方都沒有正面回應過任何傳言。

有媒體報導,熊乃瑾最近被拍到出現在公共場合時,身穿寬鬆衣物,小腹疑似隆起,因而被揣測已經懷孕。但是熊乃瑾本人並未對此傳聞做出任何回應。

娛樂頻道報導,熊乃瑾是一名演員,畢業於北影,出演過很多影視劇,和王寶強合作過《蔡李佛拳2010》演了一對情侶,一起出席過很多活動,都有合影,也是很早就認識了。熊乃瑾也曾是杜淳的前女友之一,她之前也和眾多明星合作過,早年間和劉濤、吳奇隆主演過《問君能有幾多愁》,還和李小璐、霍思燕都是好姐妹。

王寶強雖然在去年8月妻子馬蓉不倫戀爆發時,已經與馬蓉分居,目前也正在辦理離婚手續,不過兩人婚姻關係依然存在。有熱心網友提醒王寶強,如果熊乃瑾懷孕的消息屬實,他得要「格外小心」。

日前王寶強表示,和馬蓉離婚的意念,一年來始終沒有動搖過。

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Strategic Marketing for Non-Profit Orga博客來nizations





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