202108270826跟DAN LOK疫起學YT營銷!How To Grow With 0 Views And 0 Subscribers 從0開始系列 中英雙語版

跟DAN LOK疫起學YT營銷!How To Grow With 0 Views And 0 Subscribers

從0開始系列 中英雙語版

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Oh

um So close

嗯,好近啊

I know how frustrating it could be when you have zero views and zero subscribers

我知道當你沒有流覽量和訂閱者時會有多沮喪

Your youtube channel you are getting started

你的youtube頻道你開始了嗎

No one knows who you are yet

還沒人知道你是誰

And what kind of content you produce

你製作了什麼樣的內容

You spend all the time planning and scripting and and

您將所有時間都花在計畫、編寫腳本和

filming and editting the videos. And you're all excited

拍攝和編輯視頻。你們都很興奮

You upload to youtube

你上傳到youtube

Only few people watch it

只有很少的人看

I remember back then when I had zero views and zero

我記得那時候我沒有任何觀點和觀點

subscribers and I would upload a video and I will wait

訂閱者和我會上傳一段視頻,我會等待

and I would refresh a few times

我會重讀幾次

hopefully to get a few more views. So I know what is like

希望能得到更多的觀看。所以我知道這是什麼樣子

when you're starting from scratch

當你從頭開始的時候

And I know a lot of my friends that I inspire you to start

我知道我的很多朋友,我鼓勵你們開始

your youtube channel

你的youtube頻道

By the way, if you start your youtube channel because of

順便說一句,如果你開始你的youtube頻道是因為

following my work comment below

在下面評論 如果你是看了我的作品開始經營YT

and let me know I might just check out your youtube channel

讓我知道我可以看看你的youtube頻道

So how do you grow with zero views and zero subscribers

那麼,在零觀看和零訂閱者的情况下,您是如何成長的呢

See, in the publishing world, I've done a number of books

在出版界,我寫過很多書

and there's a joke that we talk about in the publishing world

在出版界,我們談論了一個笑話

well How do you become a best selling author

那麼你是如何成為暢銷書作家的呢

well It's easy to become a best selling author if you already have a best seller

如果你已經有了一本暢銷書,你很容易成為一名暢銷書作家

Right? So meaning that is easy to grow your youtube channel

對嗎?這意味著你的youtube頻道很容易成長

If your youtube channel already has a lot of subscribers

如果你的youtube頻道已經有很多訂戶

and also you're already

而且你已經

famous

著名的

then it's easy for your videos to go viral or to get more views and get more eyeballs

這樣你的視頻就很容易走紅,或者獲得更多的流覽量和更多的眼球

when you already have a big youtube channel

當你已經有了一個很大的youtube頻道

But what do you do if you're starting from scratch

但是如果你從零開始,你會怎麼做

So today I'm gonna share five secrets with you

所以今天我要和你們分享五個秘密

If I was to start all over again

如果我要重新開始

growing with zero abuse and zero subscribers

零觀看和零訂戶的增長

what are the five things that I would do

我要做的五件事是什麼

So make sure you stay until the very end

所以一定要一直待到最後

I'm gonna share one secret with you that will explore your subscribers and explore your views. You ready? Let's go

我將與你分享一個秘密,它將爆炸性增長你的訂閱者,爆炸性增長你的觀看。準備好了嗎?走吧

Youtube, secret number one

Youtube,第一秘密

Hey, Jarvis. Do you remember what secret number one is

嘿,賈維斯。你還記得第一個秘密是什麼嗎

I believe it's use a compelling title

我相信 是一個引人注目的標題

So, right, use compelling titles

所以,對,使用引人注目的標題

You don't want to be boring. One of the

你不想變得無聊。其中一個

biggest sin you could commit

你可能犯的最大的罪

as a youtuber is to have boring titles

作為一名youtuber,就是無聊的標題

yes I know they're youtubers out there that they have boring titles and yet they still have

是的,我知道有youtuber有無聊的標題
,但他們仍然有

millions and millions of followers

千百萬追隨者

If you're casey, that's a different story

如果你是凱西,那就不同了

Casey breaks every single rule and so has

凱西違反了每一條規則,因此

a massive following

大批追隨者

But for most people who are starting from zero views and

但是對於大多數人來說,他們是從零開始的

zero subscribers

零用戶

you wanna have compelling compelling titles for your videos because people are searching you. They don't know you yet

你希望你的視頻有吸引人的標題,因為人們正在搜尋你。他們還不認識你

So let me give you

所以讓我給你

some template, some example

一些範本,一些例子

because I got started as a copywriter

因為我是從文案開始的

And remember back then when I was doing copywriting

還記得那時我做文案的時候嗎

when I was writing any kind of titles, any kind of

當我寫任何類型的標題,任何類型的

headlines we call that that we want to make it interesting

我們稱之為我們想讓它有趣的標題

And one of the limits test is we ask ourselves with this headline work in a classified

其中一個極限測試是,我們用這個標題在一個分類的網站上問自己

Yes, I know newspaper i'm sharing with my age

是的,我知道我和同齡人分享的報紙

I get that

我明白了

okay but newspaper people are flipping through the newspaper

好吧,但是報社的人正在翻閱報紙

and they can see okay what this headline be compelling

他們可以看到這個標題的吸引力

enough for people to to read want to find out more information. So it's the same thing. So let me give you some

足够閱讀的人想瞭解更多資訊。所以是一樣的。所以讓我給你一些

proven headlines

經證實的標題

So just some ideas when it comes to titles

所以,當涉及到標題時,就有一些想法

Number one, how to

第一,怎麼做

how to is always a very, very powerful title

《如何》總是一個非常非常有影響力的標題

because people go on youtube

因為人們上youtube

they wanna find out how do I do something, right

他們想知道我該怎麼做,對嗎

How to it's a very, very powerful title

這是一個非常非常有力的標題

One of my videos that when kind of viral is how to make

我的一個視頻,當一種病毒是如何製作

$1,000 a day using your smartphone with your smartphone

將智能手機與智能手機配合使用每天賺1000美元

So it has a promise and also tells them hey I will learn

所以它有一個承諾,也告訴他們我會學習的

how to do something

如何做某事

So how to is a huge category on youtube

那麼,如何 在youtube上創建一個龐大的類別

Second, it could be a very asian of that, like how are

第二,這可能是一個非常亞洲人的問題,比如你是怎麼做到的

how I have done something

我是怎麼做的

Another video that went viral for my channels

另一個在我的頻道上傳播的視頻

how I retire at the age of 27

我是如何在27歲時退休的

where I kind of share my story, what i've done

在那裡我分享了我的故事,我做了什麼

some of the lessons that i've learned

我學到的一些教訓

So that's another example

這是另一個例子

Another good example is secrets of

另一個很好的例子是秘密

secret of so

...的秘密

people want to know people want to know, sir

人們想知道人們想知道,先生

people want to know what are the secret secrets of

人們想知道的秘密是什麼

So example of one of my videos

下面是我的一個視頻示例

the secret to closing more sales

結束更多銷售的秘訣

That's another example, the secret of or secrets of

這是另一個例子,...的秘密

and if you have even aa specific numbers

如果你有...特定號碼

three or four or five, that's even more powerful

三個、四個或五個,甚至更强大

an example, warning type headline

例如,警告類型標題

such as I have this video call

比如我有個視頻電話

don't start a business until you watch this or don't start your youtube channel until you watch

在你看這個之前不要開始創業,或者在你看這個之前不要開始youtube頻道

this It's kind of like a warning, hey

這有點像一個警告,嘿

don't do that until you watch this video

在看這段視頻之前不要這樣做

You see how it's very much

你看這是多麼的有趣

curiosity driven or one more example

好奇心驅動 是一個例子

And that is a headline, a title that is outcome driven

這是一個標題,一個由結果驅動的標題

Example

例子

the most dangerous animals in the world that's interesting

世界上最危險的動物很有趣

You see that that has a very particular, very precise

你看這有一個非常特別,非常精確的

very specific payoff

非常具體的回報

When your viewers click on that video

當您的觀眾點擊該視頻時

before when they click on that video

在他們點擊視頻之前

they know exactly what they are going to get

他們確切地知道他們將得到什麼

Now when your channel is small, right

現在當你的頻道很小的時候,對嗎

When you have no views, zero views and zero subscribers

當您沒有觀看和零訂閱者

when you use the title like a my trip to europe

當你用我的歐洲之旅這樣的標題

nobody gives a damn because no one knows who you are yet

沒人在乎,因為還沒人知道你是誰

right

正確的

Once you have millions of followers, subscribers, sure

一旦你擁有數百萬的追隨者、訂閱者,當然

my trip to

我的旅行

europe, your fans want to know hey what is going on

歐洲,你的粉絲想知道發生了什麼

I want to know those logging type videos

我想知道那些日誌類型的視頻

You will get attraction

你會被吸引

but in the beginning is much more difficult to get traction if you are not well known

但在一開始,如果你不出名,要獲得牽引吸引力就困難得多

So why not focus the topic that people are already searching for

那麼,為什麼不關注人們已經在尋找的話題呢

Right

對嗎

Using how to using using secrets of right using those proven titles that way you grow much much faster

使用“如何使用正確的秘密”使用那些經過驗證的標題,您的成長速度會快得多

Youtube secret number two, put them with a youtube trailer

Youtube第二個秘密,放在Youtube預告片上

Think about your favorite movie

想想你最喜歡的電影

Right? Before it comes out, you're all excited, right

對嗎?在它出來之前,你們都很興奮,對嗎

The movie company, what did they do? They release a trailer

電影公司,他們做了什麼?他們放了一輛預告

They give you some of the best scenes from the movie

他們給了你一些電影中最好的場景

So you're looking forward when the movie comes out

所以你期待著電影上映

you should do the same thing for your youtube channel

你應該為你的youtube頻道做同樣的事情

So you

那麼你呢

you have your first time visitor going to the channel going

你有你的第一次訪客去頻道

to the homepage of your channel

轉到您頻道的主頁

take a click on it and you can see what your channel it's

點擊它,你可以看到你的頻道是什麼

about robert shelodean in his book influence the psychology

關於羅伯特·謝爾登的書《影響心理學》

of persuasion

說服力

He talks about why you need to give them a reason to do something

他談到為什麼你需要給他們一個做某事的理由

People need to know

人們需要知道

you need to have a reason why they need to do it

你需要有一個他們需要這樣做的理由

It's not enough to say, hey, my content is fantastic

僅僅說“嘿,我的內容太棒了”是不够的

My videos are fantastic that you should subscribe

我的視頻很棒,你應該訂閱

It's not good enough

這還不够好

So in your trailer tell them who you are, what you about

所以在你的預告裏告訴他們你是誰,你在說什麼

how often you upload, why should they describe an exact

你多久上傳一次,為什麼他們要描述一個準確的

What do you want them to do now

你想讓他們現在做什麼

Would it be helpful if I give you some kind of a script for your trailer in below

如果我在下面給你一些預告片的腳本會有幫助嗎

Yes

是的

Here we go. You could say something like this

我們開始吧。你可以這樣說

Hey, my name is

嘿,我的名字是

blank

空白的

I am a an entrepreneur, i'm a blogger, i'm a travel enthusiast

我是一個企業家,我是一個部落格作者,我是一個旅遊愛好者

whatever it might be. I am a blank, right

不管是什麼。我是一個空白,對嗎

When you subscribe to my channel

當你訂閱我的頻道時

you tell them you're gonna get xyz what are the benefits

你告訴他們你會得到xyz有什麼好處

Why do you subscribe

你為什麼訂閱

hey You're gonna learn more about this

嘿,你會學到更多的

that you're gonna learn about

你會知道的

that you're gonna get this kind of value

你會得到這樣的價值

You gotta tell people that right? And also tell them

你得告訴別人,對嗎?並告訴他們

Every single week I upload one video

每個星期我上傳一個視頻

two videos or every single tuesday and thursday

兩個視頻或每週二和週四播放一次

I will upload a video for you tell them the frequency of your upload

我會為你上傳一段視頻,告訴他們你上傳的頻率

So they know what to expect and don't forget to tell people exactly what you want

所以他們知道該期待什麼,別忘了告訴人們你到底想要什麼

to do

Don't assume because you have good content

不要因為你有很好的內容就妄想

all they'll naturally subscribe. No, you got to tell them

他們自然會訂閱的。不,你必須告訴他們

So tell them hey click a little button here

告訴他們,嘿,點擊這裡的一個小按鈕

subscribe or click on the button there

訂閱或按一下此處的按鈕

Subscribe to my youtube channel today

今天訂閱我的youtube頻道

and make sure you hit the bell

確保你按了門鈴

make sure you turn on the navigation

確保打開導航

You got to tell them what to do you got it

你得告訴他們怎麼做你明白了嗎

Secret number three and that is fall in love with your fans

第三個秘密就是愛上你的粉絲

not your

不是你的

content, one of the biggest mistakes

內容,最大的錯誤之一

a lot of youtubers

很多youtubers

make they make videos that they want to make instead of making videos that

讓他們製作他們想製作的視頻,而不是製作他們粉絲想看的視頻

your fans want this is very easy to forget that there's another human being

這很容易忘記還有另一個人

behind this, watching you

在這背後,看著你

that you look at the thumbs up, you look at the numbers

你豎起縮圖看數字

you look at the views, you look at subscribers

你看觀看數,你看訂閱數

and you think it's just a digit, well it's not just a digit

你認為這只是一個數位,這不僅僅是一個數位

Let me tell you this

讓我告訴你

Behind this this, a person this is a human being with

在這背後,一個人,這是一個人與

feelings in motions and struggles

感情

Never forget that don't ever ever treat your fan like a digit

永遠不要忘記,永遠不要把你的粉絲當作數字

It's very, very important

這非常非常重要

And I think one of the reasons why my series boss and

我認為我的系列劇《老大》和

Bently does so well on youtube because it's q and a it's my friends. You submitting a question

Bentley在youtube上做得很好,因為Q和A,是我的朋友在提交問題

and I answered them

我回答了他們

I interact and I comment that makes a huge difference

我互動並發表評論,這將產生巨大的差異

So you have to care about your fans

所以你必須關心你的粉絲

Another thing that you could do is as a creator

你可以做的另一件事是作為一個創造者

as a youtuber

作為一個youtuber

you could give your fans comment a heart to let them know

你可以給你的粉絲一顆心讓他們知道

And when you do that

當你這麼做的時候

your fan who left a comment would actually get a notification that you have given them a heart

你的粉絲在留言的時候會收到一個通知,說你已經給了他們一顆心

Sometimes I know when I read your comments

有時候,當我讀到你的評論時,我就知道了

I give your heart and my friends you you're thinking is that really you then did you just give me a heart yes it's

我給了你的心和我的朋友你在想你是真的嗎?然後你給了我一顆心是的

It's really me

真的是我

I think any youtuber when they think they're too big

我想任何一個youtuber都會覺得自己太大了

and they're too popular and they no longer connect with their fans

他們太受歡迎了,他們不再和他們的粉絲聯系

They're not gonna last long

不會持續很久的

Youtube secret number four have a cta in your video

Youtube第四秘密視頻中有cta

What does cta stand for? Call to action

cta代表什麼?行動呼籲

Call the action. You have to tell your viewers exactly

行動起來。你必須準確地告訴觀眾

What do you want them to do

你希望他們做什麼

You want them to share your video

你想讓他們分享你的視頻嗎

Do you want them to give you a thumbs up

你想讓他們給你豎起大拇指(按讚)嗎

Do you want them to comment below on the video

你想讓他們對視頻發表評論嗎

You have to tell them exactly what to do, never ever assume

你必須準確地告訴他們該做什麼,永遠不要假設

You see one of the things that I did when I started telling my

我開始告訴我的朋友做一件事

viewers

觀眾

you to click on the button below and subscribe to my

您可以按一下下面的按鈕並訂閱我的

channel

通道

I saw a significant jump in terms of subscribers that I get

我看到我獲得的訂戶數量有了顯著的增長

At first, I thought, hey, if you love my content

起初,我想,嘿,如果你喜歡我的內容

don't you like naturally subscribe? People don't do that

你不自然訂閱嗎?人們不會那樣做

And there are many ways you can do this

有很多方法可以做到這一點

There are many ways you can insert, call to action example

有很多方法可以插入、操作示例

You can do it before, during and after

你可以在之前、期間和之後做

So in the beginning of your video

所以在你的視頻開始的時候

you can say something like

你可以這樣說

hey if this is the first time, you are watching my video

嘿,如果這是第一次,你在看我的視頻

or this is the first time you are visiting my channel

或者這是你第一次訪問我的頻道

make sure you hit the subscribe button

一定要點擊訂閱按鈕

You can do something like that or in the middle, right

你可以這樣做,或者在中間,對嗎

During your video, you could say, hey

在你的視頻中,你可以說,嘿

if you want me to teach you more about this

如果你想讓我教你更多

you want me to share more about this experience

你想讓我分享更多關於這次的資訊嗎

you want me to make more this kind of

你想讓我做更多這種東西嗎

video, makes you common below

視頻,請你在下面評論

And, hey, don't forget to subscribe

還有,嘿,別忘了訂閱

Or you can also do it at the end

或者你也可以在最後做

of course Don't overdo this, right

當然不要做得太過分了,對嗎

You don't wanna do it like 34 times. That's a bit overkill

你不想做34次。那有點過分了

But at the end of your video, you could say something like

但在視頻的結尾,你可以說

hey, don't forget to subscribe to my channel

嘿,別忘了訂閱我的頻道

make sure you hit the subscribe button below and

確保點擊下面的訂閱按鈕並

click on the belt and turn on

按一下傳送帶並打開

Their notification is very very important

他們的通知非常重要

They ask them to turn on

他們要求他們打開

The notification means that every single time you release a

通知意味著每次您發佈

video

視頻

there's a chance that they would see it on their home page

他們有可能在主頁上看到它

The subscribers be

訂戶

So then they were more likely to click on your video so called action

所以他們更有可能點擊你的視頻,也就是所謂的動作

Youtube secret number five

Youtube第五秘密

and that it's long term consistency

這是長期的一致性

trump's short term intensity

勝過短期密集度

I think most youtube births they give up too soon

我認為大多數人放棄得太快了

They upload some videos or they upload a dozen videos

他們上傳一些視頻或者上傳十幾個視頻

and then they give up because

然後他們放棄了,因為

they are saying to themselves, no one is watching my video

他們對自己說,沒有人在看我的視頻

I'm not getting enough views. No comment

我觀看不够多。沒評論

why I spent so much time making these videos

為什麼我花這麼多時間製作這些視頻

I know how you feel. I know how

我知道你的感受。我知道怎麼做

how suck it is when you upload video and you spend all that

當你上傳視頻並花掉所有這些的時候,這是多麼糟糕啊

time, you're creating that perfect piece of content

時間,你正在創造完美的內容

and then no one watches your video

然後就沒人看你的視頻了

but you have to stay consistent

但你必須保持一致

You have to think of this is a long term game. Think of it

你必須認為這是一場長期的比賽。想想看

It's like you're pushing a

就好像你在推一個

snowball uphill, right? In the beginning

雪球上山,對嗎?起初

It's very very very heavy very heavy

非常非常非常重

You keep pushing and you keep pushing

你不停地推,你不停地推

But once you hit that tipping point

但一旦你達到臨界點

once you go over the mountain

一旦你翻過這座山

everything becomes so much faster like that's snowball

一切都變得像雪球一樣快

effect

影響

I still remember what taught me before months

我仍然記得幾個月前我學到的東西

the amount of views that took me months to get now

我花了好幾個月才得到的流覽量

I could get it in hours. Why? Because of that snowball

我可以在幾個小時內拿到。為什麼?因為那個雪球

In fact, I promise you

事實上,我向你保證

if you upload 2 times a week instead of one time

如果你每週上傳2次而不是一次

your channel will grow faster

您的頻道將增長得更快

If you upload 3 times a week, instead of just 2 times

如果你每週上傳3次,而不是2次

your channel will grow even faster. My channel exploded the

您的頻道將增長得更快。我的頻道爆炸了

minute I commit to a daily upload

我每天上傳的那一分鐘

Now i'm not saying that you have to upload a video every

現在我不是說你必須每天上傳一段視頻

single day, but that works

一天,但這是有效的

that long term consistency absolutely trumps that short term intensity. Do it long term thing

這種長期的一致性絕對勝過短期的强度。做長期的事情

Think of this is a long term game, your building and asset

想想這是一個長期的遊戲,你的建築和資產

your building, a platform. It is absolutely worth it

你的大樓,一個平臺。這絕對值得

so Those are five secrets on how to grow with zero views and zero subscribers. I have

這就是如何在零流覽量和零訂戶的情况下成長的五個秘訣。我有

so many more secrets I wanna share with you

我想和你分享更多的秘密

In fact, i'm doing a special online event

事實上,我正在做一個特別的線上活動

virtual event that you could participate

您可以參加的虛擬活動

call youtube secret

稱youtube為秘密

click a link here or here and get your ticket today

按一下此處或此處的連結,立即獲取您的票

You can join me from the comfort of your own home where i'm gonna share with you

你可以在自己舒適的家裡和我在一起,我要和你一起分享

Way more secrets. How do you grow that channel

更多的秘密。你是如何發展這個通路的

How do you monetize your YouTube channel

你如何使你的YouTube頻道盈利

How do you make a full time living as a YouTube? So

你是如何在YouTube上做全職工作的?所以

click link here or there? And i'll see you at the event

點擊這裡或那裡的連結?我們在活動上見

cool

凉爽的

yeah

是啊

yes

um oh oh oh Oh oh

哦哦哦哦

thank you

謝謝您

 

 

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