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2013中國商業創新50人評選標準發佈

2013中國商業創新50人評選標準 Award Criteria一、企業創新者1. 針對企業管理層(包括CEO或者CFO或者CTO等):2. 在過去一年對公司的組織架構或財務架構進行瞭創造性的改變;3. 在過去一年為促進公司產品結構的轉變做出瞭創造性的舉措;4. 在過去一年,創造性地改變瞭公司戰略/公司發展方向;5. 過去一年做出的創新使公司的架構清晰/運作成本降低/效率提高或在未來發展方向上發生瞭符合市場趨勢的重大改變。A. Enterprise Innovator1. Targeting corporate managers (including CEO, CFO, CTO and etc.)2. Having made innovative change on the corporate organization structure or financial structure in the past year.3. Having taken creative measures to facilitate the change of corporate product structure in the past year.4. Having creatively switched the direction of corporate strategy and corporate development in the past year.5. Having made innovation in the past year that promotes great transition in the enterprise to streamline the structure, lower operational costs, raise efficiency or follow the market trend in the direction of future development.二、品牌創新者1. 針對公司品牌部門的主要管理者,總監及以上級別,或是主管品牌部門的負責人;2. 該品牌在2012年美譽度提高,他/她為瞭提高品牌的美譽度進行瞭創造性的舉措;3. 或者該品牌在2012年市場地位的提高,使其銷量增長迅速。他/她為瞭提高或者重新定位品牌的市場地位,推行瞭創造性的舉措。B. Brand Innovator1. Targeting the major managers in the branding department; director or higher level, or persons in charge of branding departments.2. The reputation of the brand has been raised in 2012, and he or she has taken creative measures to raise the reputation.3. Or, the rising market status of the brand in 2012 makes its sales rise rapidly. He or she has taken creative measures to raise or reorient the brand’s market status.三、商業模式創新者1. 針對快公司、VC投資、創業公司Team Leader;2. 他/她創造性地改變瞭所在行業的經營模式,或者解決瞭行業內存在的某個與商業模式有關的問題;3. 有相應的業績(收入、流量等)來印證新的模式;4. 有助於所在公司形成或者增強核心競爭力。C. Business model Innovator1. Targeting team leaders of fast companies, VC investments and start-up companies;2. He or she has creatively transformed the business model of his or her sector, or resolved a problem in the sector related to business model.3. There is corresponding performance (income, flow, etc.) to prove the effectiveness of the new model;4. Helping the company to form or strengthen its core competence.四、設計創新者1. 針對公司設計部門或獨立設計公司Team Leader ;2. 能敏銳捕捉消費者真實需求;3. 創新運用設計解決產品既有問題或者賦予新價值;4. 所做設計大幅提升瞭公司產業或服務的影響力。D. Design innovator1. Targeting team leaders of companies’ design departments or independent design companies;2. Able to keenly capture the real needs of consumers;3. Creatively use design to resolve the existing problems of a product or endow a product with new value;4. His or her design has greatly raised the influence of the company’s industry or services.五、營銷創新者1. 針對公司營銷部門或廣告公司Team Leader ;2. 所做營銷案例真實反映廣告主以及代理品牌的訴求;3. 在品牌認知度、產品銷量或者市場積極反饋上有顯著表現;4. 創新運用新技術、新渠道等多方資源,整合營銷。E. Marketing Innovator1. Targeting team leaders of companies’ marketing department or advertising companies;2. Marketing case made by him or her truly reflects the demand of advertisers and their brands.3. Having outstanding performance in brand awareness, product sales or positive feedback from the market;4. Creatively use multiple resources including new technologies and new channels to integrate marketing activities.六、技術創新者1. 針對公司技術部門或技術型公司Team Leader;2. 過去一年主導的產品/技術,幫助公司提升瞭品牌影響力或者市場占有率,或者幫助公司樹立瞭行業新標桿;3. 過去一年,在某項技術/產品研發過程中,給公司的技術研發體系帶來變化、甚至為此形成一套新體系。F. Technology Innovator1. Targeting team leaders of companies’ technology departments or technology companies;2. The product or technology guided by him or her in the past year helps the company to enlarge brand influence or market share, or helps the company to set up new benchmark of the industry;3. Bring changes for the company’s technology research and development system in the 銀行房屋信貸免費估貸土地信貸R&D process of a technology or product in the past year, or even form a new system in the process.七、CSR創新者1. 針對公司CSR項目或公益組織Team Leader;2. 在過去一年裡提出或主導瞭公司CSR方面一個或幾個項目;3. 項目本身已有初步在品牌效益、商業效益或社會效益方面的評估;4. 項目本身有助於推進公司在企業社會責任方面長期投入;5. 項目本身在企業社會責任方面具有行業性的示范效應。G. CSR Innovator1. Targeting team leaders of companies’ CSR (Corporate Social Responsibility) projects or commonweal organizations;2. Having initiated or guided one or several CSR projects at the company in the past year;3. The project has already got preliminary assessment in brand effect, business effect or social effect;4. The project is helpful in stimulating the company to have long-term investment in CSR;5. The project has demonstration effect for CSR in an industry.var page_navigation = document.getElementById('page_navigation');if(page_navigation){ var nav_links = page_navigation.getElementsByTagName('a'); var nav_length = nav_links.length;//正文頁導航加突發新聞 if(nav_length == 2){ var emergency = document.createElement('div');emergency.style.position = 'relative';emergency.innerHTML = '

新聞來源http://news.hexun.com/2013-03-27/152542602.html

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