201106091039新書通報 (開始借閱日:100年 6 月16日)

新書通報 (開始借閱日:100年 6 月16日)(要看書目請按一下)


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Principles of advertising: a global perspective (HF5821.L51J63 1999)

Help prepare your students for a career in advertising with this innovative, exciting text!

Principles of Advertising is a complete and well-organized introductory textbook to advertising. Educators in the field and students will explore the advertising business environment, the legal and political forces that are involved, advertising agencies and the advertising business, market segmentation, target marketing, product positioning, consumer behavior, marketing and advertising research, the creative aspects of advertising, print advertising, and much more. Intelligent and thorough, Principles of Advertising will give you and your students a complete and captivating introduction to the field and provide new insights to effective and successful strategies.

Using the most up-to-date research, Principles of Advertising examines such advertising classics as the Morton salt girl and the new advertising icons of 1998, such as the Budweiser lizards and the Taco Bell Chihuahua. You will also discover that an international focus permeates this text, with international issues raised in each chapter's section entitled The Global Perspective. For example, you will learn why the Asian market might be interested in receiving Christmas catalogs despite their non-Christian culture, which could mean profits for business.

Unique in its practicality, Principles of Advertising begins each chapter with two descriptive or anecdotal vignettes along with visual illustrations to further engage students who most likely grew up with a visual orientation of the Television Age. You will explore definitions, background histories, and specific examples of different advertising techniques.

Principles of Advertising provides a general introduction to the fast-changing field of contemporary advertising. The fields of marketing and communication are brought together with their differing perspectives to create this authoritative text that features new theories and technologies in today's global marketplace. With a foreword from one of the leaders in the field, Don E. Schultz, Principles of Advertising will serve as an excellent textbook for an introductory advertising course in business, communication, or journalism.

A first Bible story book (BS551.2.H67D75 1997)

A First Bible Story Book is a beautifully illustrated retelling of 13 of the most loved stories from both the Old and New Testaments. Also included is an "Introduction to the Bible" and a "Who's Who in the Bible Stories." The colorful illustrations are certain to hold even the youngest child's interest. This is a wonderful first Bible storybook for children ages 3 and up to enjoy.


A collection of simple retellings of stories from both the Old and New Testaments.

The opposite of fate (PS3570$b.A15 2003)

Amy Tan has touched millions of readers with haunting and sympathetic novels of cultural complexity and profound empathy. With the same spirit and humor that characterize her acclaimed novels, she now shares her insight into her own life and how she escaped the curses of her past to make a future of her own. She takes us on a journey from her childhood of tragedy and comedy to the present day and her arrival as one of the world's best-loved novelists. Whether recalling arguments with her mother in suburban California or introducing us to the ghosts that inhabit her computer, The Opposite of Fate offers vivid portraits of choices, attitudes, charms, and luck in action-a refreshing antidote to the world-weariness and uncertainties we all face today.

Second touch (PS3570.T35 2004)

Be transported once again to the dark and tumultuous times of first-century Jerusalem. Return to the story of Peniel, the no-longer-blind beggar who still longs for the connection of home and family. Meet new characters like Lily, Cantor, and Rabbi Ahava, who hold on to hope in spite of their devastating affliction of leprosy. This book's rich and vibrant imagery will draw readers down the path to discover that we all need Yeshua's touch not only on our bodies but on our souls.

Color and its reproduction (QC495.F45 1999)

Product Description

Provides a fundamental, theoretical understanding of color and color reproduction. It should be read by anyone who needs to make intelligent decisions about color.

From the Inside Flap

Color and Its Reproduction is a comprehensive guide to color and its reproduction--in theory and in practice. This authoritative text is ideal for all those who must make informed judgments about color reproduction quality--graphic arts professionals, technical specialists, and print buyers. More than 40% of this revised edition is new; 15 chapters cover all aspects of the field in-depth, including: color theory, color systems, color perception fundamentals, color measurement, color printing, color reproduction objectives, color separation, color proofing, color communication, and color quality strategy.

Experiencing God: knowing and doing the will of God (BV4501.2.B56K58 1997)

Amazon.com Review

Knowing God does not come through a program, a study, or a method. Knowing God comes through a relationship with a Person. This is an intimate love relationship with God. Through this relationship, God reveals Himself, His purposes, and His ways; and He invites you to join Him where He is already at work.

This is the central thesis of Experiencing God by Henry T. Blackaby and Claude V. King. The authors' emphasis on revelation through personal relationship makes faith sound like a true adventure--leading believers to engage with people and circumstances they might otherwise have avoided. The organization of Experiencing God adds to this effect, proceeding step by step through the various ways a believer's relationship with God is deepened (via the Bible, prayer, and the Church, among others). Although there's strong tension between the self-help tone of this book and its hard-line argument that faith is purely a response to God's initiative, many readers will nevertheless find great encouragement in hearing a still, small voice among a vast number of everyday experiences.

Product Description

Experiencing God shows you how to deepen your own personal relationship with God and discover your special place in His Kingdom.

Macroeconomics (HB172.5.G67 1998)

Product Description

This volume for undergraduates provides a unified treatment of international macroeconomics. Theory is framed with central economic puzzles and real-world applications are included to enliven core theory.

About the Author

Robert J. Gordon is Stanley G. Harris Professor in the Social Sciences and Professor of Economics at Northwestern University. He holds a bachelor’s degree from Harvard University, after which he attended Oxford University in England on a Marshall Scholarship. He received his PhD from the Massachusetts Institute of Technology. He taught at Harvard and the University of Chicago before moving to Northwestern in 1973, where he has taught for more than thirty years and where he was the chair of the Department of Economics from 1992 to 1996.

Professor Gordon is one of the world’s leading experts on inflation, unemployment, and productivity growth. His recent research includes work on the rise and fall of the New Economy, the U.S. productivity growth revival, and the recent stalling of European productivity growth. He is the author of several books, more than 100 scholarly articles, and more than 60 published comments on the research of others.

He is a research associate at the National Bureau of Economic Research (NBER), a research fellow of the Centre for Economic Policy Research in London, a Guggenheim Fellow, a fellow of the American Academy of Arts and Sciences, and a fellow of the Econometric Society.

Batman begins: the official movie guide (PN1997.2.B32 2005)

Product Description

The origin of Batman, the crown jewel of all super heroes, will be revealed for the first time in BATMAN BEGINS, the highly anticipated film starring Christian Bale as the Dark Knight. BATMAN BEGINS explores the origins of Batman and the Dark Knight's emergence as a force for good in Gotham City. In the wake of his parents' murder, disillusioned industrialist heir Bruce Wayne travels the world seeking the means to fight injustice and turn fear against those who prey on the fearful. He returns to Gotham and unveils his alter-ego, Batman, a masked crusader who uses his strength, intellect and an array of high-tech deceptions to fight the sinister forces that threaten his city.

Scholastic treasury of quotations for children (PN6081.E46 1998)

Designed to inspire, inform, and amuse, this reference contains 1,200 quotes arranged into 70 categories that students are most likely to encounter in their schoolwork and everyday lives. Themes include advice, the arts, courage, creativity, goals, humor, nature, success, and writing.


Presents 1,200 quotations from ancient to modern times on topics such as cooperation, growing up, nature, success, and faith.

Human physiology: from cells to systems (QP34.5.S5 2001)

Product Description

The new Fourth Edition of HUMAN PHYSIOLOGY: FROM CELLS TO SYSTEMS continues in the steps of its predecessor, which has long been known as the best-written text in the market. Sherwood's clear writing style makes her explanations of concepts easy for students to grasp and comprehend, guiding them through the discovery of how each component of the human body is interdependent on others, while the text's logical organization maintains a comprehensive level of coverage. The text focuses on the mechanisms of body function from cells to systems, with the theme of homeostasis carried throughout each chapter. The Fourth Edition has been completely revised to include the most current content and cutting-edge topics, and has been visually enhanced, with hundreds of new photos and illustrations to help students understand difficult concepts with greater ease.

About the Author

Following graduation from Michigan State University in 1966, Dr. Lauralee Sherwood joined the faculty at West Virginia University, where she is currently a Professor in the Department of Physiology and Pharmacology, School of Medicine. For the past 40 years, Professor Sherwood has taught an average of over 400 students each year in physiology courses for pharmacy, medical technology, physical therapy, occupational therapy, nursing, medical, dental, dental hygiene, nutrition, exercise physiology, and athletic training majors. She has authored three physiology textbooks: Human Physiology: From Cells to Systems, Fundamentals of Physiology: A Human Perspective, and Animal Physiology: From Genes to Organisms, all published by Cengage Brooks/Cole. Dr. Sherwood has received numerous teaching awards, including an Amoco Foundation Outstanding Teacher Award, a Golden Key National Honor Society Outstanding Faculty Award, two listings in Who's Who Among America's Teachers, and the Dean's Award of Excellence in Education.

Dolphins at daybreak (PZ7.O1M94 1997)

Jack and Annie are ready for their next fantasy adventure in the bestselling middle-grade series—the Magic Tree House!


for Jack and Annie when the Magic Tree House whisks them off to the middle of the ocean. Luckily, they find a mini-submarine on a coral reef. Unluckily, they are about to meet a giant octopus and one very hungry shark. Will the dolphins save the day? Or are Jack and Annie doomed to be dinner?


Their magic tree house takes Jack and Annie deep into the sea, where they meet up with dolphins, sharks, and octopi as they search for the answer to an ancient riddle.

Afternoon on the Amazon (PZ7.O1M94 1995)

Jack and Annie are ready for their next fantasy adventure in the bestselling middle-grade series—the Magic Tree House!

Vampire bats and killer ants?

That's what Jack and Annie are about to run into when the Magic Tree House whisks them away to the Amazon River. It's not long before they get hopelessly lost. Will they be able to find their way back to the tree house? Or are Jack and Annie stuck forever in the rain forest?


Eight-year-old Jack, his seven-year-old sister, Annie, and Peanut the mouse ride in a tree house to the Amazon rain forests, where they encounter giant ants, flesh-eating piranhas, hungry crocodiles, and wild jaguars.

Ghost town at sundown (PZ7.O1M94 1997)

Jack and Annie are ready for their next fantasy adventure in the bestselling middle-grade series—the Magic Tree House!

Is this town HAUNTED?

Jack and Annie wonder when the Magic Tree House whisks them to the Wild West. But before they can say "Boo!" they rush headlong into an adventure filled with horse thieves, a lost colt, rattlesnakes, and a cowboy named Slim. Will Jack and Annie have time to solve the next Tree House Riddle? The answer may depend on a ghost!


Their magic tree house takes Jack and Annie back to the Wild West, where they experience excitement and danger and try to solve a riddle.

Night of the ninjas (PZ7.O1M94 1995)

Jack and Annie are ready for their next fantasy adventure in the bestselling middle-grade series—the Magic Tree House!

Have you ever met a real live ninja?

Jack and Annie do when the Magic Tree House whisks them back to ancient Japan, where they find themselves in the cave of a ninja master. Will they learn the secrets of the ninja? Or will the evil samurai warriors get them first?


The magic tree house takes Jack and Annie back in time to feudal Japan where the siblings learn about the ways of the Ninja.

Pirates past noon (PZ7.O1M94 1994)

Product Description

Jack and Annie are ready for their next fantasy adventure in the bestselling middle-grade series—the Magic Tree House!

It's a treasure trove of trouble!

Jack and Annie are in for a high-seas adventure when the Magic Tree House whisks them back to the days of deserted islands, secret maps—and ruthless pirates! Will they discover a buried treasure? Or will they be forced to walk the plank?

From the Inside Flap

Illus. in black-and-white. Jack and Annie are in deep trouble when the Magic Tree House whisks them back to the days of desert islands, secret maps, hidden gold--and ruthless pirates! Will Jack and Annie discover a buried treasure? Will they find out the identity of the mysterious M? Or will they walk the plank?

Polar bears past bedtime (PZ7.O1M94 1998)

The Magic Tree House transportss Jack and Annie to the freezing Arctic. There, they must solve the final riddle to become master librarians. But it's not going to be easy—especially when they have cracking ice, a seal hunter, and a prodigious polar bear to deal with. Will they be able to solve the riddle before they get iced themselves?


Their magic tree house takes Jack and Annie to the Arctic, where a polar bear leads them onto very thin ice.

Hour of the Olympics (PZ7.O1M94 1998)

Product Description

Jack and Annie are off on another adventure! This time they are sent toancient Greece, where a very important event is taking place. Join them as they race against time and witness the very first Olympic games!

From the Inside Flap

Jack and Annie are off on another adventure! This time they are sent to ancient Greece, where a very important event is taking place. Join them as they race against time and witness the very first Olympic games!

Good morning, gorillas (PZ7.O1M94 2002)

Jack and Annie are ready for their next fantasy adventure in the bestselling middle-grade series—the Magic Tree House!

Gentle giants or giant monsters?

That's the question Jack and Annie have about gorillas when the Magic Tree House sweeps them to the mountains of Africa. There they meet a group of amazing and sometimes frightening mountain gorillas. Annie knows how to play with the creatures right away. But Jack is left out. Will the gorillas be able to teach him some special magic?


The magic tree house takes Jack and Annie to an African rainforest, where the siblings encounter gorillas and learn to communicate with them.

Carnival at candlelight (PZ7.O1M94 2005)

MERLIN HAS ASKED Jack and Annie to help on another Merlin Mission. This time they head back into history to Venice, Italy. With the help of a research book, a book of magic rhymes, and a set of mysterious instructions from Merlin, the heroes will save the beautiful city from a flood! Here’s another Magic Tree House book that will engage kids with history, magic, and nonstop action from beginning to end.


While on a mission to prove to Merlin that they can use magic wisely, Jack and Annie travel to seventeenth-century Venice, Italy, to save the city from disaster.

Rain forests: a nonfiction companion to Afternoon on the Amazon (PZ7.O1O1 2001)

From School Library Journal

Grade 2-4-In this companion to Afternoon on the Amazon (Random, 1995), Jack and Annie encourage readers to undertake their own research related to the rain forest, and that is excellent advice. With the number of full-color, larger-format titles available on the topic, it is hard to justify sticking with the brief introduction and small, black-and-white photos this book offers. Drawings of the children appear somewhere on almost every page, and perhaps their die-hard fans will slog along to keep them in view. However, the book doesn't even provide detailed information on some plants and animals that play an important role in the fictional adventure. For example, the frightening vampire bats and piranhas the children encounter are barely mentioned. The mango, which is the item they need to bring back from their adventure, isn't even included in this title. Tips for research and lists of books, museums, videos, and Web sites could be useful, but it's hard to recommend purchasing a resource that lacks the attributes necessary to do its own subject justice.
Kathy Piehl, Minnesota State University, Mankato

Product Description

What is the strangest plant in the rain forest? Which rain forest animal is the creepiest? What medicines have been discovered there? How can we save our rain forests? Find out the answers to these questions and more in Magic Tree House Research Guide: Rain Forests, Jack and Annie’s very own guide to the mysteries of the rain forest. Includes information on rain forests around the world; fun facts about rain-forest bugs, birds, plants, and animals; maps and photographs; and much more!

Sunset of the sabertooth (PZ7.O1M94 1996)

Product Description
Jack and Annie are ready for their next fantasy adventure in the bestselling middle-grade series—the Magic Tree House!

The Ice Age is very cool
. . . for two kids in bathing suits! Jack and Annie nearly freeze when the Magic Tree House whisks them back to the time of cave people and woolly mammoths. But nothing can stop them from having another wild adventure—not even a saber-toothed tiger!

From the Inside Flap

Jack and Annie are whisked all the way back to the Ice Age in this compelling Magic Tree House time-travel adventure where they meet woolly mammoths, cave people...and fierce sabertooth tigers!

Mummies in the morning (PZ7.O1M94 1993)

Jack and Annie are ready for their next fantasy adventure in the bestselling middle-grade series—the Magic Tree House!

Jack and Annie don't need another mummy.

But that's what they get when the Magic Tree House whisks them back to ancient Egypt. There they meet a long-dead queen who needs their help. Will Jack and Annie be able to solve the puzzle, or will they end up as mummies themselves?


Jack and his younger sister take a trip in their tree house back to ancient Egypt, where they help a queen's mummy continue her voyage to the Next Life.

Dinosaurs before dark (PZ7.O1M94 1992)

Jack and Annie are ready for their next fantasy adventure in the bestselling middle-grade series—the Magic Tree House!

Where did the tree house come from?

Before Jack and Annie can find out, the mysterious tree house whisks them to the prehistoric past. Now they have to figure out how to get home. Can they do it before dark . . . or will they become a dinosaur's dinner?


Eight-year-old Jack and his younger sister Annie find a magic treehouse, which whisks them back to an ancient time zone where they see live dinosaurs.

Flat Stanley (PZ7.B81N17 2003)

Amazon.com Review

Poor Stanley. He's a perfectly normal boy until one morning he wakes up flat. After his parents peel the incriminating bulletin board off of him, Stanley must adjust to life as a pancake. He is a boy who takes this kind of thing in stride, though, and soon he's enjoying the advantages of squashedness. Sliding under closed doors is fun, and it's gratifying to be of use to his mother when she drops her ring through a narrow metal grating. Expensive plane fare to California? No problem. Svelte Stanley folds comfortably into a brown paper envelope. There's even room left over in there for an egg-salad sandwich. But Stanley's true moment of glory comes when a gang of thieves begins stealing paintings from the Famous Museum of Art. The case seems hopeless--until our two-dimensional hero saves the day. Here is one boy who doesn't let his profile-challenged body stop him from living life fully--that is, until his brother finds a way to help him become well rounded again. Jeff Brown's matter-of-fact tone and Tomi Ungerer's witty and engaging drawings tickle the funny bone, making this 1964 classic a perennial favorite. (Ages 4 to 8) --Emilie Coulter --This text refers to the Library Binding edition.

From School Library Journal

Kindergarten-Grade 3–Based on Jeff Brown's original story (HarperCollins, 1964), this oversize picture book condenses some of the adventures of the ever-popular character who was flattened by a bulletin board. Ending up four feet tall, a foot wide, and half-an-inch thick, Stanley discovers that being flat is not only novel (he can slip under cracks), but also exciting. He is mailed off to California in a large envelope; he can be flown like a huge kite; and one night, disguised as a shepherdess, he hides in a painting in the art museum and foils some thieves. Full-page, cartoon illustrations in watercolor and crayon enhance the story while remaining true to the original. This version of an old favorite will introduce a beloved character to a new generation of younger children. It should have wide appeal.–Sally R. Dow, Ossining Public Library, NY
Copyright c Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Hardcover edition.

Collie with a Card (PZ7.B14B32 2004)

All animals and animal lovers are welcome at the Animal Ark Veterinary Clinic. Mandy and her friends are surprised when a well-trained collie delivers an anonymous valentine instead of the mailman.

The Search for the Missing Bones: chapter book (PZ7.M78E4 1999)

These books combine fun stories with neat facts, humor and illustrations. Based on characters in the bestselling science series.


Ms. Frizzle and her class visit the Hugh Mann Costume Company to learn all about skeletons: why we need them, what different bones are for, how doctors fix them when they're broken, and lots more.

Nine true dolphin stories (PS3556.K52 1965)

Product Description

Opo gave children rides on her back; Spray was the first dolphin born in a tank; Doris and Buzz talked to each other; and Tuffy was trained to save lives. Readers meet these fascinating creatures and others while learning how dolphins survive, how scientists study them and more.

The mouse and the motorcycle (PZ7.C58D25-1 1965)

"Boy!" said Ralph to himself, his whiskers quivering with excitement. "Boy, oh boy!" Feeling that this was an important moment in his life, he took hold of the handgrips. They felt good and solid beneath his paws. Yes, this motorcycle was a good machine all right.

Ralph the mouse ventures out from behind the piney knothole in the wall of his hotel-room home, scrambles up the telephone wire to the end table, and climbs aboard the toy motorcycle left there by a young guest. His thrill ride does not last long. The ringing telephone startles Ralph, and he and the motorcycle take a terrible fall - right to the bottom of a metal wastebasket. Luckily, Keith, the owner of the motorcycle, returns to find his toy. Keith rescues Ralph and teaches him how to ride the bike. Thus begins a great friendship and many awesome adventures. Once a mouse can ride a motorcyle ... almost anything can happen!


A reckless young mouse named Ralph makes friends with a boy in room 215 of the Mountain View Inn and discovers the joys of motorcycling.

Kittens in the Kitchen (PZ7.B14 1994)

Product Description

When a stray cat gives birth to kittens in Mr. Williams' kitchen, he is furious. Can Mandy find homes for four kittens in one week?.

About the Author

Lucy Daniels was born and brought up in the Yorkshire countryside, where she still lives. She has always loved animals. She is a full time writer who gained experience of writing working on Sweet Valley High, Little Sister, and Mystery Club.

實用英語單字大全 (PE1680.W18 2011)









各主題包含:20個核心字彙 + 1篇短文 + 10個補充字彙



正義: 一場思辨之旅 (JC578.S5L46 2011)

書名雖然標榜正義,重點卻是思考力的訓練。作者有教學天才,新聞事件信手拈來都是正義思考 的案例。要解釋康德,他使用柯林頓偷腥案。要解釋羅爾斯,他搬出伍迪艾倫。
要把理性帶進公領域,公民必須把自己的正義觀說出道理,不能只是「我說我對就是我 對」。本書目的正是邀請讀者做個自我檢 視,搞清楚自己抱持哪些信念,何以抱持這些信念。有 了理性思辨,民主對話才能向上提升,不會一直停留在互嗆叫陣的層次。

在高等教育,桑德爾教授的 「正義」課堂是一則傳奇。1980年第一次開課,學生只有15人,近年則每每破千,總是比第二熱門課還多出四五百人,累計學生人數已超過一萬五,打破哈佛 375年校史所有紀錄,桃李遍及各界菁英。2009年,哈佛決定把這門課向全球公開。作者不只把教學內容寫成這本書,上課實況還被剪輯成12個鐘頭,在美 國公共電視播出。大學課堂整學期實況向公眾播放, 這是美國電視史上第一次,也是至今唯一僅有的一次。

累翻天的家庭: 充滿希望歡樂的三明治世代 (BT707.7.C13W95 2010)

─穿梭於年邁的高堂與青春少年的子女之間,在履行家庭責任間真會讓他們備受壓迫。當他們走入「中年」(middle age)之際,如何持有恩典的生活呢?

2. 本書以敘事筆法刻劃出時下「三明治世代」的生活樣貌,這也恰恰揭示出戰後嬰兒潮所引發的社會議題。他們在承擔「甜蜜負荷」──上有父母,下有兒女,生活充 滿壓力與疲憊;這種雙重責任讓這群夾縫中的三明治世代,簡直是一根蠟燭兩頭燒!作者以親身的經歷不僅在困境指出生命的出路,同時體現倚靠上帝的恩典所建立 的人生觀。

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