2007-03-11 11:50 eCosway Mutual Benefit
In the shop of department store, you notice a famous brand skincare product sells at AUD 20 , which originally priced at AUD 30. You must want to buy it and tell your friend Mary immediately. In a NOVA shop lying in front of the train station, you find a nice Denpa record pen originally offered at AUD 160, now it offer a special price of AUD 100, you must want to buy it too, and be pleased to tell your friend George.
Why will youdo that? Just because George and Mary are your good friends? Not exactly, the main reason is the good price and quality.
What's more, Tom and Helen's expenditure is indirectly due to your help, so you can still make a profit ! According to the same logic, an unlimited extension occurred....
Everyone is pleased to buy cheap and high quality, and is prepared to introduce those goods. Through recommending the products to others, you can get real money in return in addition to the invisible friendship and gratitude, then a stronger introducing effort was created; The stronger the effort, the more consumers you will have. This will bring the shopkeeper larger market and more profit; As profit increased, it is bound to larger share of money. As the benign circle goes, it creates the biggest tripartite benefit. This kind of business model is called ”mutual benefit marketing”.
If you agree with this model, then let's consider the following important issues:
⊙Is the boss reliable?(company background)
⊙Are the goods really nice and cheap?(product’s feature)
⊙How to reward?(rewards program)


