201802110001Strategic Market Management (Global Perspectives)博客來網路書局

Strategic Market Management (Global Perspectives)



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The book is a European adaptation of our current US book: Strategic Market Management, 9E by David Aaker.

Motivated by the strategic challenges created by the dynamic nature of markets, this book is on the premise is that all traditional strategic management tools either do not apply or need to be adapted to a more dynamic context. A global perspective is an essential aspect of this new edition. This reflects the lived experience of the student reader but also their likely professional challenges. This is achieved by the extensive use of new European examples and vignettes.

The unique aspects of the book are its inclusion of:

.A business strategy definition that includes product/market scope, value proposition, and assets and competences.

.A structured strategic analysis including a detailed customer, competitor, market, and environmental analysis leading to understanding of market dynamics that is supported by a summary flow diagram, a set of agendas to help start the process, and a set of planning forms.

.Concepts of strategic commitment, opportunism, and adaptability and how they can and should be 博客來書店網路書局blended together.

.Bases of a value proposition and strong brands. A strategy without a compelling value proposition will not be market driven or successful. Brand assets that will support a business strategy need to be developed.

.Creating synergetic marketing with silo organizations defined by products or countries. All organizations have multiple products and markets and creating cooperation and communication instead of competition and isolation is becoming an imperative.

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  • 出版社:華泰文化

    新功能介紹
  • 出版日期:2010/05/19
  • 語言:英文


商品網址: Strategic Market Management (Global Perspectives)

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商品網址: Strategic Market Management (Global Perspectives)

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2018-02-08 17:38

〔記者蔡文居/台南報導〕氣象主播李富城今天在臉書貼文說,「年終歲末,天災加上人禍…,這叫德不配位」民進黨台南市議員唐碧娥下午回批根本是反智。她說,照這邏輯來看,之前0206美濃大地震,不也是馬英九德不配位的結果?

唐碧娥下午在臉書貼文說,2/6花蓮大地震,在這個大家都忙著救災、募集物資的時刻,國民黨議員王欣儀跟前氣象主播李富城扯說這是因為「德不配位」造成的結果,都已經21世紀了,還有人在說這種反智的話,實在是非常荒謬!照他們的邏輯來看,之前0206美濃大地震,不也是馬英九德不配位的結果?

她說,花蓮遇到這等災難,是令人非常難過、也非常痛心的事情,王欣儀身為民意代表,領著國家的薪水、享用納稅人賦予他的權力,李富城還是具有氣象專業的主播,他們不想辦法幫忙就算了,還用毫無科學根據、怪力亂神的言論來落井下石,簡直是令人相當不齒的行為!
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