201708050206博客來暢銷書籍 INTRODUCTION TO MARKETING 8-e -LAMB

INTRODUCTION TO MARKETING 8-e -LAMB









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New to the Edition

Feature Presentation Video Package: The eighth edition features innovative new videos selected by Joseph Champoux, a leader in teaching through film. Each chapter contains a clip from a popular Hollywood movie to illustrate marketing concepts. Looking through the lens of a movie camera provides a fresh perspective and helps students connect marketing theories to situations, while providing an engaging and exciting classroom.

Marketing in Entertainment: Inspired from the 'Feature Presentation','Marketing in Entertainment'boxes highlight how marketing concepts are applied in the entertainment industry. Examples from film, television, publishing, computer software, video games, and more illustrate how marketing principles apply in this industry. A question at the end of each chapter relates to 'Marketing in Entertainment' and allows students to explore the issue in more detail.

Visual Summaries: The eighth edition has refi博客來ned the pedagogy of the Integrated Learning System by adding visual summaries within each chapter. These visual summaries provide another means by which students can grasp and master complex marketing concepts. They are designed to illustrate the concept graphically, these summaries were created with the visual learner in mind.

Application Exercise: Application exercises at the end of each chapter give students the opportunity to put marketing principles to work in an active, involved manner. Exercises were selected by a panel of marketing professors from the hundreds of “Great Ideas in Teaching Marketing” that have been submitted since the first edition of Marketing.

Career Exercise: The eighth edition features a new exercise designed to give students a starting point for researching a career in marketing. Students can investigate careers in the marketing fields that relate to the concepts they were exposed to in the chapter. Numerous online resources are given to help students explore various marketing careers.

Still Shaky? Student Resource Lists: Each chapter concludes with a checklist indicating what additional materials are available to help reinforce chapter material. Xtra!, the product website, and other resources are broken out into an easy-to-read checklist detailing what is available and where to find it. Students wont miss an opportunity to use the large amount of study materials that are suited to their individual learning styles.

Charles W. Lamb - Texas Christian University

Joseph F. Hair - Louisiana State University

Carl McDaniel - University of Texas, Arlington



  • 出版社:新陸書局

    新功能介紹

  • 出版日期:2005/12/20
  • 語言:英文


商品網址: INTRODUCTION TO MARKETING 8-e -LAMB



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今(30)日下午4時40分,海棠颱風從屏東楓港進入台灣。(圖取自氣象局)

2017-07-30 17:22

〔即時新聞/綜合報導〕輕颱海棠來了!今(30)日下午4時40分,海棠從屏東楓港進入台灣,氣象局提醒花蓮、台東、南投、嘉義、台南、高雄及屏東嚴防強風豪雨。

根據氣象局下午5時30分發布的颱風警報單,海棠颱風下午4時40分從屏東楓港附近登陸,中心氣壓990百帕,7級暴風半徑100公里,以每小時17轉12公里速度,向北北東轉北北西進行;下午5時,颱風中心在鵝鑾鼻西北方陸地,暴風圈已進入台灣南部及東南部陸地,對南投、嘉義以南地及花東地區構成威脅。

氣象局提醒,受海棠和西南氣流影響,今日下午到明日,屏東、高雄山區有局部大雨或超大豪雨,嘉義、台南、高雄、雲林、南投和台東山區有局部豪雨或大豪雨,苗栗、台中、彰化、雲林、南投、宜蘭、花蓮、台東、澎湖、金門地區有局部大雨或豪雨發生的機率。

氣象局提醒,海棠登陸後,到晚上12時是風雨最明顯時刻,恆春最強有11級強陣風,高雄市、屏東縣山區雨量可能達400至600毫米、屏東平地300至600毫米、高雄平地300至500毫米。

氣象局也表示,預計此颱風未來有減弱為熱帶性低氣壓的趨勢。
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